Start Me Uppby Kelly UppTalk about your product

Work

Three ways to work together, depending on what the business needs right now.

  1. 01 Decide
  2. 02 Build
  3. 03 Own

01 / Decide

Product Clarity Sprint

You have one important product question. Let’s get to a decision.

A focused 3–4 week engagement for teams facing a high-stakes product question, unclear direction, or too much uncertainty to confidently move forward.

  • Define the decision and the assumptions underneath it
  • Choose the smallest useful way to reduce the uncertainty
  • Run the appropriate discovery, validation, or experiment
  • Synthesize the evidence into a clear recommendation
  • Leave you with a decision, rationale, and next steps

Best when

the problem is important, bounded, and you need senior product judgment without hiring a full-time product leader.

02 / Build

0→1 Product Leadership

Take the thing you believe in from idea to launch.

A bounded product leadership engagement for teams that know what they want to build and need someone senior to turn it into a real product.

  • Shape the product and its scope
  • Lead discovery and customer learning
  • Translate decisions into a product plan the team can execute
  • Partner closely with design and engineering
  • Define beta, launch, and measurement plans
  • Drive the work through launch and establish what comes next

Best when

you have engineering capacity but need experienced product ownership to get from idea to something customers can actually use.

03 / Own

Fractional Product Leadership

You need a senior product person. Just not full-time.

Ongoing product leadership for teams that need experienced product judgment, prioritization, execution, and operating rhythm without adding a full-time Head of Product or VP Product.

  • Own or co-own the product roadmap and priorities
  • Bring structure to discovery and decision-making
  • Partner with founders, engineering, design, and GTM
  • Establish practical product processes and measurement
  • Drive important product initiatives from ambiguity to execution
  • Build the foundation for the product organization you’ll eventually need

Best when

product has become too important to be an extra responsibility, but the company isn’t ready for a full-time senior product hire.

Smaller engagements

Smaller / focused engagements

Product Diagnostic

Something isn’t working. Let’s figure out why.

A short, focused engagement to diagnose a product problem and give you a clear point of view on what to do next.

Typical engagement
~1 week

AI Build Sprint

You have an idea. Let’s build it.

A focused build engagement for a working AI prototype, internal tool, workflow, or customer-facing proof of concept. The goal is something you can actually test — not another Figma file.

Typical engagement
1–2 weeks

Let’s talk

Have a product problem you’re trying to solve?

Tell me what you’re working through. We’ll figure out whether there’s a useful way for me to help.

Talk about your product