Kelly Upp

Product leadership for teams building ambitious things.

I help teams figure out what to build, bring it to life, and create the systems that keep good product judgment running.

Product leadership for teams building ambitious things. Every page on the desk, in one list.

If you’re hiring

Work with meFive ways to work together, with every detail.
Culture Code: a case studyCase study. A tool for vetting an employer before you take the job. It shows what it found, where it found it, and how sure it is, and it never scores the company.
A scorecard that tells you what you can’t read yetCase study. An invented first-half scorecard for a made-up product, showing which goals you can read, which are provisional, and which are blocked. Based on real work; all data invented.
Platform consolidation: why we didn’t mergeCase study. Two products, the same customers, and a merge everyone assumed was coming. I led a six-week tiger team to find out what customers actually needed, and recommended against it.
This website: a desk you can poke atCase study. I rebuilt my personal site as a desk of real photographed objects, each one a page. What I built, the decisions behind it, what broke, and what I still don't know.
ContactTell me what’s stuck.