METRIC:            [name, in plain words]
GOAL IT SERVES:    [one goal]
NORTH STAR:        Is it the north star | Feeds it | Supporting read
STATUS:            Readable | Provisional | Blocked | Not a number
EVIDENCE:          Measured | Observed | Inferred

COUNTS:            [numerator in words] ÷ [denominator in words]
WINDOW:            [dates] and [why it isn't longer]
SOURCE:            [where the number came from]
EXCLUDED:          [what's filtered out, and why]

RESULT:            [number, with the raw counts]
READS AS:          [one sentence a founder could repeat]
DO NOT SAY:        [the claim this number can't support]

ONE ACTION:        [the single thing that would change the status]
OWNER / BY WHEN:   [name] / [date]
LAST CHECKED:      [date, and what was checked]